Interactive Online Marketing – Two Way Communication On Websites

The World Wide Web provides limitless opportunities and with so much on offer everyone is hopping on to the bandwagon. What that means is the competition to draw a browser to your site has intensified that much. Yes, it is a fact that a website can help you to reach millions of customers all over the world everyday. But to make use of the potential your web page got to be different. One of the most fundamental requirements of today’s websites is that they have to be interactive. The road ahead is of interactive online marketing. In the following section of the article we will discuss some of the key points of interactive online marketing.

Mailing Newsletters

Sending a mail can initiate an interactive process which can go a long way in actually promoting and finally selling your products or services. There are two ways in which you can have a mailing list. You can either create one by having a form in your website where you ask your visitors to provide their mailing addresses. Or, if you want a quick fix you can buy mailing lists which are available on sale from different agencies. However before buying such lists you have to be sure that the mailing addresses you get are exclusive and the addressee approves of receiving mails from you.

Encourage Participation

Maintain a guestbook in your website so that the visitors can leave comments after they are through with seeing your website. This will make your clients believe that you really care about what they think and what their needs are. You also will benefit in understanding them better.

Have a Vote

Assign a place in your website where visitors can vote. Choose topics that would be connected to what you are offering and also easily identified by the visitors. This would be one more step towards interactive online marketing.

Why Entrepreneurs Need to Have Their Businesses Online

It doesn’t matter what your small business does – even if it supplies goods to a local market, it needs to be online. Any entrepreneur who doesn’t understand this is losing out on a huge chance of success. Even if Uncle Fred builds wooden birdhouses to make some extra money after he’s retired, get him online, if he can’t do it himself.

The stats are mind-boggling and the whole world of marketing is becoming a gentler kinder place, and that revolution has come about because the consumer has said so.

Search engines, blogging and other internet trends have fundamentally changed the way people and businesses purchase products, but most businesses still use outdated and inefficient marketing methods like print advertising, telemarketing and trade shows that people find increasingly intrusive and screen out. Indeed, there was a 46% decline in spending on trade shows in 2009 and the numbers are still in decline.

The use of social media has also helped to turn the marketing world on its head. It’s no longer tell then sell, especially via annoying telemarketing. Of those who still own a home telephone 200 million Americans signed up on the national No Call registry, and as one of them, I seriously enjoy threatening to report the odd telemarketer that does get through.

There are 90 million Tweets a day, a massive percentage of which are business related. Seventy-eight percent of mobile phone users send email via their phone and one in five will make a purchase this month via their device.

Nearly 80% of adults use the internet for 3 hours daily or more and most of them are doing product research. Why on earth would any business want to miss out on this bonanza?

This is why entrepreneurs need to have their businesses online, that’s where the money is. If you are looking to produce something to sell, there is no other place to research your market – your keywords will be your neon signs.

Many jobs have completely disappeared and will never come back, entrepreneurs are taking their own futures into their own hands and not relying on someone else. Nearly 30 million Americans are working either full or part time online, and any company that wants to stay in business must adapt and be online too.

Did you know that every time the price of gas goes up, online sales go up too? People are no longer voting with their feet, they are voting for better lives with their fingers.

The new business card is Google, and marketing online is a lot easier than you may think – so long as you follow the new ground rules that have been laid down by the consumer. Be helpful, be approachable and offer good service and a good product and he will Tweet about you, blog about your product and 79% of your customers may recommend you to others.

If we add that 70% of traffic brought to websites is organic, i.e. not paid, we have a list of things that cost the entrepreneur absolutely nothing financially, except time.

Over ten billion searches are conducted on Google each month, so this is why all entrepreneurs need to have a presence online.

Jim and J.W. combined their vision for Creating Yourself at the Top, a resource website for emerging entrepreneurs and a portal to communicate with those who wish to work from home.

How to Start a New Online Business – Basic Principles

The current economical situation that we are in has created an environment of change and a lot of new entrepreneurs. This is largely due to layoffs, retrenchments and insolvent businesses. One of the easier and less costly options available to entrepreneurs is starting an online business. This article will touch on some of the basic concepts regarding the start-up of a new online business.

Deciding on a Business Model

It is crucial that you make the correct decision when deciding on the type of business that you want to start. Mistakes at this point can be disastrous. Here are some key points:
o Can you meet the need? You need to have some knowledge of the business that you want to enter into. You cannot decide to become a Financial Consultant if you do not have any experience or knowledge in the finance field (Balancing your monthly household expenses does not make you an expert).
o Is there a market for this business? Research the market to determine the level of competition and need for the type of service or product that you want to promote.
o Can you compete in this market? If you search the keywords associated with your model on Google you will be able to see the level of competition. If you are going to compete against 38 560 000 service providers you might need to rethink your business model.
o By using Google AdWords Keyword Tool you will be able to determine the volume of searches for the keywords associated with your new business model. This will indicate possible markets to target.
o Niche products or services are always a good bet and easier to succeed with.
o Blogs and forums can be an excellent source of ideas for a new business.
o Stay away from “Get Rich Quick” schemes.
o Research the legal requirements associated with the type of business that you want to start-up and always make sure that you are protected and that your risk management is in place.

Designing your Website

There are various options available when designing your website. You can use one of the free website hosting services and create your own site with the tools they provide, or you can pay someone to design your website for you and pay for the hosting. Both of these options have advantages and disadvantages. In the end you need to look at your business model and personal situation to make the right choice for you.

In this article we will not be looking at all of the website designing techniques or options but will focus on the key SEO requirements that your website needs to comply with. These are:
o Researching and deciding on the best keywords and phrases (high monthly searches with low competition)
o Designing a Search Engine friendly website around your keywords and phrases.
o Using SEO tools or a SEO company to optimize your website effectively (title, meta tags, meta description, H1 – H3 headings, bolding of keywords and a lot more).
o Your website should contain relevant information that is easy to read and understandable while still professional.
o Your services or products should be displayed and described clearly.
o Pricing should be comparative and in line with the industry norms.
o It should always be easy for a visitor to your website to purchase a product or service from you.
o Make sure that you can deliver what you promised to deliver without fail.

Marketing of your Website

The effective marketing of your website will make or break your online business and is therefore crucial to the success of your new business. Some pointers:
o Article Marketing is one of the best ways to market your business and to create additional links back to your website. It is very important to make full use of this tool.
o The securing of high value backlinks is very important because links to your website from other sites are seen as “votes” by the search engines. The more “votes” your website has the higher it will rank, the highest value links to your site will be the links from respected and trusted sites with similar but not competing content.
o Social sites are the new best thing and you should bookmark your website and articles on as many of these sites as possible to generate traffic and improve your search results rankings.
o Submit the URL ( of your website to directories. Two of the more important directories are: and Yahoo.
o Send out a press release when anything of importance happens within your business.
o Place adds advertising your services and/or products on all of the important advertising sites (including Google).

This article provides a brief overview of the areas that you will need to consider when starting-up a new online business. It is very important that you conduct further research on each of these areas if you want to be successful. Thank you for reviewing this article and hopefully it provided you with some useful information.

Reasons to Advertise Your Business Online

Only a few years ago the internet was a pretty rare sight to see in homes and businesses around the world, but recently things have changed dramatically, and more and more people are opting to have the internet in their homes and workplaces, and what’s more, the internet has become part of everyday life for many people. So much so that it’s now possible to do just about everything online, from finding out an address, to registering to vote, to doing the weekly shop, but is a move to the online world viable, yes, yes it is.

If you say the word ‘internet’ to people, the odds are that you’ll find a group of people who absolutely adore the internet and everything about it, and another group of people that find the whole concept of connecting via the internet really quite intimidating. This is quite a natural response, especially if you’re unfamiliar with the internet, because with so many possibilities there are so many ways to become confused too. However, it’s becoming easier and easier to not only access the internet, but to also use a fast and powerful connection, such as fibre optic broadband, which means that consumers are becoming more confident when it comes to buying products online.

However, as a retailer, what benefit does selling your products have for you, personally? Well, simply speaking, there are a number of ways that trading online could help your business, as having an online presence will help people find your business that might not have necessarily found it before, so if your shop is in London, people from all over the world would be able to find your business, shop in your store and also have your goods delivered to them.

As well as opening up your business to new sales opportunities, the internet can also raise awareness of your company, as consumers are always on the lookout for new shops and other sites, and if they’re impressed with your site and especially your service, they’re more likely to buy from you again and to recommend you to their friends and family. And because you’re online, the friends and family will be much more likely to visit your site to view your products, which could be a lot easier for them to do when compared to actually physically visiting your real shop, which could be several miles away from them.

While the ease of shopping online is obvious for the customer, it can also be very beneficial for the retailer, because running a site can actually work out a lot cheaper than having an actual physical store, as the cost of registering and maintaining a domain name is much cheaper than the cost of a lease on a normal shop on a busy shopping street.

If you really want your business to survive, then enlist the help of a professional company you specialise in design and other online marketing tactics, such as conversion rate optimisation in order for your site to be a success.

Buying an Online Voters List: The Pros and Cons

The mechanism of purchasing an online voters list has long been in proceeding among politicians and campaign managers all over the planet. The smartness of this move, nonetheless, has been brought to question various times then and now, stirring everybody’s curiosity as to whether this should go on still. Some say that due to its availability online, any person can gain access to it and it can probably fall into the incorrect hands, which can lead to some serious aftermath. Others approve because it’s so simple to obtain, you don’t need to go through extensive data collection for your campaign merely to gain data about your voters. For the time being, let’s take a look at the various pros and cons on this issue.

The Pros

An online voters list is easy to get hold of. Just as long as you have the money, you can buy a list of all the certified voters in your location with no sweat at all. You can conveniently gain access to their state information, election district, age, gender, voting history, income, and other politically relevant information, which can be very helpful in constructing a campaign later on. You don’t need to go through all the process of going to the local election board simply to get this valuable data.
An organized data is supplied. You don’t need to manually collect and sort out the data you have gathered, since it has already been done for you. All you really have to do is buy the online voters list and get your campaign going. Just think of how much time and energy you can save, when in place of carrying out the paper work on the campaign list, you can concentrate on other equally significant matters instead, like planning your projects, making your platforms, and the like.

The Cons

It’s expensive. compared to manual collection of data, this process of purchasing voter information online can cost a lot of money. considering that you will be spending on many other important things in the course of the election period, the priority on this program may not really be as high as it should be. But that’s an absolutely subjective argument. Though practicality-wise, you may want to consider more options, which may work as effectively, but not cost as much.

Anybody can have access to an online voters list. This is one of the biggest questions voiced out so far. When it used to be only obtainable via the election board, the public had more confidence in knowing that all information regarding them would be classified. Due to the accessibility of programs like this, though, that’s not a guarantee anymore. Although these sites in fact operate verification methods to ensure that no outsider can accidentally be signed in, in this recent internet age where hackers are to be found in any place and everywhere, there is no assurance at all. What if a terrorist group, by chance, gains access to that political list? That can bring about serious trouble, for sure.

Have you determined on which side of the debate you’re on? Obtaining an online voters list can be a good thing in that it makes your work simple and it can save you a lot of time, yet it also has matching aftermath that you have to take into account. It is no question, indeed, that the convenience these political tools furnish certainly draws more attention than its consequences, but then again, software and web developers who have created this program are well aware of the results of their product. Online product development keeps going, so you can be sure that this issue can have the same resolution. All the cons will soon be resolved, and this tool will be an ideal and a very helpful foundation and innovation for all political campaigns to come.

Drinking Water Purification Products – 5 Must-Know Tips About Drinking Water Purification Products

There is an overwhelming amount of drinking water purification products available on the market today due to the discovery of all the ugly facts about our drinking water system. To help make sure you get one that’s both effective and affordable, here’s some helpful tips and guidance from someone who has already found one.

Tip #1. Buy drinking water purification products online. Buying a system at a store will cost more than buying it straight from the manufacturers website because of the standard markups store put on ail their products. Plus, can make a much more educated decision because you can learn a whole lot more about a system than you ever could by reading it’s box at the store.

Tip #2. Get point-of-use water purification products. Attaching a filtration unit on your kitchen faucet and even on your shower head will assure that the water is completely purified right before you consume it. Whole house filters are great if you want pure water running through your entire house, but there is the possibility of lead leaking from your plumbing pipes.

Tip #3. Get systems that keep beneficial trace minerals in the water. Systems like reverse osmosis and distillation pull all the beneficial minerals out- like calcium, potassium, magnesium, and sodium. Studies have shown the drinking demineralized water over the long-can can increase your risk of mineral deficiencies, increase the production of free radicals, and therefore increase the risk of cancer.

Tip #4. Check the documentation of the drinking water purification systems you’re looking at and make sure they are overwhelmingly positive and certified. Manufacturers that are confident in their product will put it through vigorous testing under real-life situations to prove it’s effectiveness. And if those results are certified by the Department of Health, then you know that they are the real deal.

Tip #5. Get a system that uses a multi-stage process. Drinking water purification products that use a multi-filtration process are most effective because they break up the filtration of different contaminates instead of trying to do it ail at once like most systems do. For example, by removing all the sediment, cloudiness, and chlorine first, the next stage can focus on removing synthetic chemicals, lead, cysts, and other more difficult contaminants.

Make no mistake about it. Look online for point-of-use drinking water purification products that utilizes a multi-stage system backed up by certified documentation. The system that my family and I have in our home filters out over 99% of all contaminants and is a proven winner being voted #1 filtration system by Consumer Digest for 6 years straight. Now, we get a whole gallon a pure, safe, healthy drinking water for only 9 cents anytime we want!

Will The Future Evolution of Social Online Media and Networks Bring Forth True and Pure Democracy?

The United States is a Republic and thus it is not a True or Pure Democracy, but I would submit to you that this is a very good thing, as a pure democracy is unstable, always at the mercy of the whims of the masses, or hysteria of the most recent events and sound and fury. In fact, I fear the day when someone attempts to leverage social online networks with “instant voting” as it could very easily cause the collapse of our civilization, much like those nations which fell during the “Arab Spring” type mass protests.

You see, I see the future evolution of social online networks as totally dangerous, as it will deliver a future age of “pure-democracy” and socialism, which has the potential to elect the wrong type of politicians, and destroy the underlining strength of productivity and the economy. Total collapse if things don’t change. Further, folks give up self too easy to belong, which also compounds the problem of political correctness, and assumes wisdom of the crowds and decision making by committee. In essence it makes humans weak minded, unable to make decisions for themselves, and thus, utterly useless except when immersed in a sea of Borg’ism or blob of humanity.

Already we see the political debates on TV taking questions from social networking platforms, and we note that our politicians think twice against making waves counter to the prevailing wind and opinions coming from the online masses. Okay so, exactly how long do you believe it will be until folks demand to vote online for individual Congressional Bills via their iPhone or Android? If you say that can never happen because it wouldn’t be secure, I beg to differ because if it is secure enough to allow people to do transactions at the top retailers, then of course it is secure enough to trust with voting as well.

It’s a natural evolution, all-connected, all the time. However, all this short term decision making could come back to haunt us all severely, and it indeed throws away the whole notion of long-term planning and long-term strategic thinking – something we need to do more of, not less of. The further we get from our Republic Roots and towards a pure democracy the faster this nation will fall into the socialist abyss and become the next major Greek Tragedy, and I think we’ve seen enough of that in world haven’t we? Please consider all this and think on it.

Overcoming Negative Online Reviews – How to Survive a Digital Attack

Do any of these statements apply to your business?

You are not gathering customer testimonials in a consistent or systematized way.
You are not leveraging the social proof of your existing customers in order to grow your business.
You do not have a strategy for handling your online reputation and are not prepared to counteract negative comments.
You are not leveraging mobile search.

If any of these are true then this you should continue reading.

Are you prepared to handle an online negative commenting and reviews attack?

It is not unusual to have a customer that is not happy with the service provided by a business. Most will not ever say anything but occasionally there will be those that feel they need to “warn” others about your poor service or bad product experience.

What if you received the message: “We will spend 25 million dollars to ruin your business name if you do not comply”?

Imagine the challenge of a threat of having to give in to someone who wants something from your business and will go to great lengths to coerce you to comply.

I was recently privy to just such a situation. It was an unusually brutal online attack by an individual trying to force a business to capitulate to their requests. The attack was massive and fierce. In fact it was so cleverly devised that the customers of the business being attacked were left with the idea that the business was either no longer reputable or not even in business any more.

The attack came from online. It used social media, video, email, cleverly devised surveys, etc.

The business being attacked which has been around for more than 45 years was not ready to deal with this. They were left scrambling trying to fight its way through this digital online barrage. In fact they are still fighting the battle today. They had no digital marketing or reputation strategy to be ready for such an attack.

Now this is a worst case scenario. I hope you will never experience anything that extreme in your business. However it does beg the questions,

“What is my online reputation strategy or How do I overcome a negative online attack?”

Online the term “testimonials” has been replaced with the word “reviews” or comments. A small local business should have a system in place to leverage the variety of options to collect these reviews. The reason for the use of the term reviews is primarily because of restaurants and entertainment venues that depend on foot traffic.

It is also a fact that testimonials on your website are less effective than testimonials (reviews) on a third party site.

Search engines like Google are now including reviews as a part of their search algorithms. So now search rankings are even being impacted by online reviews. How are you doing compared to your competition?

Some things to consider to put in place to handle a digital attack:

1. For businesses dependent on foot traffic you should be leveraging check in mobile services like Foursquare and Facebook Places.

2. Build processes and scripting for you or your staff to request reviews from happy customers.

3. Provide a common place where you can send your customers so they can easily give you the review. (Like a special place on your website)

Online reviews could be compared to voting for ice skaters. The high vote and the low vote get tossed out. If you have one negative review online but twenty positive ones then you probably have nothing to worry about. So start building those positive online reviews today so can handle any future problems that may arise.

Results Of YOUR Vote: Where Do Product Managers Need The Most Help?

The results of the first ever The Accidental Product Manager “where do you need the most help with product management” survey are now in! First off, let me take just a moment and thank everyone who took the time to (1) read my really long email, and (2) hit the “reply” button and sent me the number of the area of product management that you would most like to have help with. The answers were both exactly what I was expecting and a bit of a surprise at the same time – let me explain.

The Vote

Before we spend any time reviewing the results of this survey, we should probably take a step back and make sure that we all remember just exactly what everyone was voting on. I created 7 (very high level) stages of the product management process. The question that I asked everyone was which of these stages was the one that they would like to know more about?

Know – all the stuff you are supposed to do before you decide to create a product. ID customers, segments, needs, etc.
Plan – once you’ve decided to create a product (or a next version) this is all of the business planning, sales planning, roadmap creation, etc. that comes next.
Execute – you know what your product looks like, this is where you determine who you’ll be selling it to, how you’ll get their attention, how much it will cost, etc.
Create – this is the heavy lifting: understanding your customers, creating your messaging, coming up with product requirements, creating various forms of content, etc.
Refine – we never do everything right the first time, this has to do with how we learn from what we’ve done in order to get better
Succeed – how do you help your company sell your product and what types of tools and training are you on the hook for?
Next – sometimes called support, this is really all about how you work with your existing customers to prep them to buy your next product or version of the product that they already have

And did you tell me! It took an entire weekend for me to sort through everyone’s responses. I just want to let everyone who took the time to send a response how much I appreciate your participation in this exercise. Now let’s get on to the results!

The Results

So who won? The first stage of the product management process, Know, was the winner – however, not by much! The second stage, Plan, came in a very close second. Third place was a bit farther down the line in slot #4 – Create.

What’s even more interesting is what parts of the product management process didn’t win. These were the final three stages: Refine / Succeed / Next. I’ll have more to say about this later on.

What this tells me is that everyone seems to be tuned into the fact that if you want to manage a successful product, you need to do your homework up front. Doing the market research and knowing who your customer is before you start to manufacture and ship products is vital.

What These Results Tell Us

As an experienced product manager, the results of this survey don’t really surprise me all that much – but they do confirm a number of different things. We product managers always seem to like to focus on the “sexy” part of product management: product definition. What we don’t like as much is the grind of actually helping to sell the things once they’ve been created.

This is actually a bit of a mistake on our part I think. If you want to be a successful product manager and move up in your company, you are not going to be recognized for how pretty of a product you can create (unless you work for Apple). Instead, what the company is going to be looking at you to do is to create a product that they can sell a lot of . This is exactly what happens at the tail end of the product management process.

In order for a product to be a success, you can’t do it all alone. The final few stages of the product management process have a lot to do with you working with other people and departments in your company. This isn’t easy to do and yes, you really don’t have a lot of control over what they are going to be doing.

In the end, being a product manager is a tough job. There is a lot of work that we have to do and it’s not always clear what we need to be doing or how we can determine if we’ve done it well.

Next Steps

So why did we go through all of the effort of doing a survey? Simple – you’ve been asking for it. During the 4 years that I’ve been publishing The Accidental Product Manager not a week has gone by that I’ve not received questions from readers about one or more areas of being a product manager. I’ve been there and I’ve done it and I’m more than willing to share what I know.

Ultimately, answering questions one at a time struck me as just not really being all that efficient – I’m sure that there are a lot of you out there that have the same questions. I needed to come up with a way to provide you with a product management system that you could use and to answer your questions about how to become a successful product manager.

I’m just about ready to take the wraps off of an online product manager training course that I’m going to be rolling out here in a few days. This is going to be unlike any other Product Management training you’ve ever seen so keep your eyes open. Great things are coming your way!

What All Of This Means For You

This has been a good learning experience for me. All too often I think that I know everything and it’s good for me to be reminded that I really don’t! The fact that I got so many different responses from so many different people tells me that there is a real need out there for some really good product management information.

It is very clear that the field of product management is still a new field. We’re all very interested in what happens at the beginning. In part, we’re correct – you’ve got to get things off to a good start if you want your product to be a success later on down the line. However, it’s also very clear that we don’t yet fully understand where the money comes from. Money is made once the product has been created. That’s when the really hard product management work starts!

I’ve got your answers – and once again thank you very much for providing them to me. Now I’ve got to get my act together and create the training that you are so very clearly asking for. Give me just a bit of time and I think that I’ll be able to provide you with what you are asking for…

New Product Reviews – Get Your New Product Reviewed

New Product Reviews can be the greatest boost to any new product regardless of it’s nature in the marketplace. If you have a new product in the household field or a new recipe for the tastiest chocolate pie, to a new product that eliminates a nagging problem of a large number of people, you need to have it reviewed and shared among consumers for an honest opinion of what you have to offer.

New Products often affect a limited number of consumers and if you haven’t taken the necessary steps toward patenting it, many consumers won’t consider it legitimate for their consideration. While patents can take a long time and at considerable cost, there are alternatives.

If you have a product that should be reviewed before you move to the next step of protecting your creation, you really should talk with a copyright attorney to at least find out what’s involved and required to protect your idea for your new product.

Alternatives can be a limited venture possibility for those of like minds that know a little more about protecting an idea. For example; you have a new invention or idea, and someone else has the know-how and capital to invest in your new product. Together you can create a partnership, in writing, to test market your idea. This way, you can see how effective or consumable your new product really is, before spending more money than it’s worth to protect it.

In today’s world, new products are reaching into the millions, the internet and it’s ability to splash an idea in a matter of minutes is not only possible, but actually happening as you read this article.

So, is it wise to splash a new product online for all to see? This depends on you and how certain you are that your product will be a successful new product.

If your new product is information-based, you can easily create an ebook product that can be sold immediately and reap the rewards from your efforts and knowledge. No patent is required to begin making money immediately, just remember to state that any duplication of this information without written rights from the originator is prohibited and will be considered theft and prosecution to the fullest extent of the law will be pursued if you are caught. This will deter 99% of anyone attempting to repackage this information. And it didn’t cost you a fortune to make that statement.

New products come with certain responsibilities as well. If your product is a tangible product, (one that can be held, touched, used physically), you can be held liable for the harm it may cause a consumer, so please take the proper steps to protect yourself from the repercussions that an injury from misuse may cause. Some of the greatest new products that have ever come out on the market have suffered total devastation once they were misused or given to irresponsible consumers. Protect Yourself First!

Speaking of new products in the form of ebooks, I found an interesting site that not only displays the hot new products in ebooks, designed to improve your income, provided you follow their format, but they are rated based on consumer voting. This is a priceless opportunity to see what the consumers have said after purchasing the ebook and how well it delivers on it’s claims. Seldom do we get to see an honest rating based on after-market results. They have used an old familiar rating system we all can relate to. They are rated A,B,C, & D with the plus and minuses thrown in to split them a little more to show how the consumers feel they have performed.

Firsthand results speak volumes to me and probably to you as well. I personally have invested in my share of new product ebooks and can attest to their ability to add additional income. If you have tried any of these new products before, you may want to weigh in and add your input. If you are still waiting for the first guinea pigs to squeal so to speak, then you may find this rating system quite your cup of tea.

The WAH Watchdog group they call themselves, that’s Work at Home Watchdogs, gives you the number of votes, the number of visitors, and how many products that have been reviewed. They update their site daily so, if you don’t see a new product that you are interested in today, it’s wise to bookmark them for future updates to see how well the product is doing, in the real world of applying what consumers are learning from ebooks in order to improve their work from home experiences.